![]() The four bundled selections, which range in price from 90 to 140 and are fulfilled by Blue Apron, are the first meal kits to be offered on the Walmart Marketplace platform. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012. Blue Apron meal kits are now available on without a subscription, according to a news release from the companies. Blue Apron Wine is a separate subscription service offered by Blue Apron that includes a monthly shipment of six 2-serving (2-cup, or 500-ml) bottles of wine for 69.99 per month, shipping included. “A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, president and chief executive officer of Blue Apron. “When our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.”īlue Apron Heat & Eat meals are currently on the company’s two-serving and four-serving menu in three recipes: Cheesy Guajillo Chicken & Rice with corn, black beans and peppers Soy-Miso Chicken & Udon Noodles with bok choy and mushrooms and Calabrian Chile Meatballs with mashed potatoes, green beans and lemon-caper butter. Wellness Meal Prep Bundles serve eight, with pricing at 71.92. ![]() Recipes include Sheet Pan Italian Pork Roast, Harissa-Honey Chicken & Couscous Skillet and vegetarian options like Creamy Tomato Banza Chickpea Pasta. “When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, vice president of culinary at Blue Apron. The Two-Serving Signature Menu serves two, with prices starting at 8.99 per serving.
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